Featured Video

Tuesday, September 1, 2009

Microsoft vs Yahoo. Google: le géant doit-il trembler? Google: giant should tremble?

Since last year, Microsoft made an offer to buy Yahoo in order to strengthen its position in the market for Internet search and online advertising. The deal could reach $ 47.5 billion, but the board of directors of Yahoo has rejected the proposal.

A few days ago, Yahoo and Microsoft have finally allies against Google, the covenant in some areas related to Internet is planned for ten years, with the aim to counter Google!


This cooperation is that the Yahoo search engine will disappear in favor of Bing, the search engine of Microsoft. This alliance will enable Yahoo to save hundreds of millions of dollars used for its search engine owner. In this case, Microsoft will regain 12% of advertising revenue to Yahoo.

The U.S. company Internet service Yahoo!, Including a Web portal, was founded 14 years ago by two students at Stanford University, David Filo and Jerry Yang. The company is the second largest search engine in the world according to Google.


But the operation will be succeed?


Several similar scenarios have already been proven: Apple broke into the technology market with iPod and iPhone against Nokia, Samsung and others. Firefox is slowly gaining on Internet Explorer as your browser.

But Google seems to lurk in the background. In this battleground, Google is simply a search engine that people use to find any information imaginable in a few clicks.

Nearly 90% of what Google offers is free, it's just an incredible model rarely offered on the market. As Google continues to grow and make profits on the Web, Microsoft hopes that the acquisition of Yahoo! will enable it to catch Google. The new war between the giants just to start, more to come on!

Since last year, Microsoft made an offer to buy Yahoo in order to strengthen its position in the market for Internet search and online advertising. The deal could reach $ 47.5 billion, but the board of directors of Yahoo has rejected the proposition.Microsoft Corporation, founded in 1975, provides services and develops Internet technologies for personal computers and servers. Microsoft's products are sold in over 80 countries around the world, translated into over 45 languages and is compatible with most PC platforms.

Welcome to the world of Business and Marketing

The company's decisions aim to achieve specific goals, all are inherent in a marketing strategy. These strategic choices are related to market segmentation, targeting and the development of a positioning strategy based on product, price, distribution, and decisions on promotion.

Targeting involves major commitments related to the needs of client groups by developing specific skills and investing in resources. These capabilities allow the company to create a specific value corresponding to the target segment. Consequently, strategic marketing of manufactured items necessary in order to determine the characteristics of the offer in line with target segments, to form the product portfolio, and participate in the orientation of the overall strategy of the company .

Marketing is not a new advertising campaign or promotion. Marketing must be ubiquitous, it is part of the work of each personnel of the company, from base to top of the pyramid. His goal is not to mislead the customer and it should certainly not distort the image of the company. It must integrate the customer in product design and development of a systematic process interactively.

This site aims to provide its visitors with everything related to resources and technology to the world of marketing today. All comments and sharing of knowledge are welcome to mutually enrich ourselves by changing the marketing of intelligent and interactive manner.

Enjoy your visit!